Privacy Policy

Last Updated November 25, 2024

Welcome to Calbrea's Privacy Policy.

What does this Policy cover?

We understand that your privacy is important. This Privacy Policy describes how we collect and use the personal information that we collect about you on www.calbrea.com (the "Website," "services," "we," "us," or "our").

By continuing to use the Website, you agree to this Privacy Policy and the collection, use, disclosure, and storage of your personal information as described by this Privacy Policy. We update this Privacy Policy regularly and encourage you to review this Privacy Policy periodically.

This Policy tells you how we collect and use your personal data (also known as personal information). It also informs you about how we keep your data safe and the choices you may have, so please make sure you read it.

We want this Policy to be easy to read. Please note all parts of this Policy apply to all the things we do. We may give further notices for some Services and physical places, and these should be read in conjunction with this Policy.

Our Services may contain links to other sites. We do not control these sites, and we encourage you to read their privacy notices.

Our Services should not be used by individuals who are less than 16 years old, including children under 13 years of age.

What data do we collect, use, and share? (summary)

Sale of Personal Data: We do not sell, rent, or loan your personal data to third parties for monetary gain. However, subject to your privacy preferences, we may share certain types of data (e.g., Identifiers, Internet or Network Activity, and Geo-location Information) with social media platforms, analytics providers, and advertisers. This may be considered a "sale" under some privacy laws. For more details, see the How Can You Control Your Data section.

Data Retention: We retain your data as needed to provide services and fulfill legal and business obligations. Retention duration considers data volume, type, associated risks, and legal compliance. Once data is no longer required, we securely delete it.

Collection of Children's Data: Protecting children's privacy is paramount. Our Services are not aimed at those under 16, and we do not knowingly collect their data without verifiable parental consent. If we discover such data has been provided, we will make reasonable efforts to delete it.

What data do we collect, and how to opt-out?

When you use our Services, we collect for our legitimate purposes and use data. We collect this data in three main ways:

You provide us with data directly (e.g., your name or email).
We automatically collect data as you use our Services (e.g., your IP address).
We may also gather data from third parties to enhance our Services and combine it to infer your preferences or interests.

Data collected automatically

When you use our Services, we and our business partners may collect some data automatically. The data we collect will depend on the Service you use, but it may include:

ISP
Source (how you got to our site)
Clicks, page views, and other actions
Visit length
Cookie and other IDs
IP address
Device and browser data
Replays of your sessions
Emails you have opened

With your consent, we may also collect more precise location data.

Data we get from other sources

Depending on the Service you are using, we may obtain data from other parties. The data we get will depend on the Service you use, but it may include:

Name
Email
Address
Phone number
Business
Role
Age
Gender
Family size
Education
Likely interests
Purchases
Off-site actions (e.g., banner ads clicked)
Public data (e.g., online posts)

We may also ask for your consent to obtain data about you from other sources (e.g., financial service providers)

Data we create

We may use or combine any data we get to create new data. The data we create about you will depend on your use of our Services, but it may include:

Approximate location
Inferences about your interests and preferences
Interest cohorts
Linked devices

Please note: We do not use the data we collect to infer sensitive data about you.

Anonymous data

We may combine your data with the data of others (e.g., count of the total number of website users per day). The data we create by doing this cannot be used to single you out, it is not considered to be personal, and we do not try to re-identify you from this data.

How do we use your data?

We use your data to serve you and operate our business. Depending on the Services you use and the choices you make, we will use your data to:

Provide our Services and fulfill your requests.
Improve and promote the Services of us and others.
Operate and secure our business.

Providing our Service and carrying out your requests.

When providing our Services, we may use your data (as applicable):

To register and secure your account.
To receive and respond to calls and messages from you.
To check your identity and eligibility for our Services.
To direct you to the websites of our partners.
To process transactions between you and us or our partners.
To personalize the Service you get.
To keep your data updated with the best information we have.
To provide customer service and support.
To complete data rights requests you have made.
To enable you to use social sharing tools.
To track sales and get paid by our partners.

Improving and promoting the Services of us and others.

To help improve and promote our Services, and the Services of our partners, we may use your data:

To carry out analysis and market research.
To help present our Services clearly and most effectively.
To run sweepstakes and surveys.
To help us and our partners create better products for you.
To process any rewards we may offer to you.
To send updates and Service messages about your products and services.
To let you know about our services and promotions by email, social media (e.g., Facebook), and using push notifications (where you agree).
To let you know about the Services of other Calbrea brands.
To build, train, and augment models that help us understand your likely interests and those of other consumers.
To target advertising to you, on this and other websites based on data we have collected or created.
To help us understand if and how our and others' marketing works.

Operating our business.

In the course of running our business, we may use your data:

To conduct tasks necessary for running our Services and business.
To help secure our business and prevent fraud.
To create reports for internal or external purposes.
To comply with legitimate legal requests.
To audit our business and processes.
To protect the interests of our business and those of our partners.

For other purposes not described in this Privacy Policy that you consent to (from time to time) and as otherwise permitted by law. We do not use profiling in a way that could have legal or similar effects.

How Google uses data.

How do we use cookies?

Cookies are small text files and are widely used when you visit websites. We use cookies and other similar tools on our websites. They help us to see returning visitors, store data for later use, and target our advertising.

You can adjust your browser settings to prevent cookies from being used, but some of our Services may not work if you do so.

Third-Party Web Beacons and Third-Party Buttons

We may implement third-party advertising or other content that may use clear GIFs or other forms of web beacons, which allow the third-party content provider to read and write Cookies to your web browser in connection with your viewing of the third-party content on the Calbrea Services or Platform. Additionally, we may implement third-party buttons (such as Facebook “like” or “share” buttons) that may allow a third-party to collect information about you through their browser Cookies, even when you do not interact with the button.

We also engage third-party partners and vendors like Google Analytics and others, who provide analytics and advertising services, to assist us in providing you with the Calbrea Services or Platform. We allow these third-parties, including unaffiliated business partners, advertising networks, analytics providers, and other advertising service providers, to automatically collect Clickstream Data and other information about your online activities on the Calbrea Services or Platform and across your browsers and devices using cookies web beacons, mobile advertising identifiers and other technologies. We use this data for our own analytics and advertising purposes, as well as to facilitate partner relationships and your interactions with other third-parties. In addition, certain third-party partners may use this information to display online advertisements tailored to your interests and preferences across your browsers and devices, to conduct ad campaign measurement and website analytics, to detect, prevent, and report fraud, or to carry out their own business and commercial purposes.

Where information collected through web beacons, buttons, and similar technologies is collected directly by third-parties, their collection and use of information is subject to that third-party's own privacy policies. Additionally, you may opt out of the use of Google Analytics Cookies here: https://tools.google.com/dlpage/gaoptout.

Do Not Track (“DNT”) is a privacy preference that you can set in some web browsers to inform websites that you do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of your web browser. However, these features are not yet uniform, so we do not currently respond to such features or signals. Therefore, if you select or turn on a DNT feature in your web browser, we and our third-party providers may continue collecting information about your online activities as described in this Policy.
Due to differences between using websites and apps on mobile devices, you may need to take additional steps to opt-out on both platforms. Please note that your opt-out choice will apply only to the browser and device you are using when you opt-out.

When do we share data with others?

To offer our Services and run our business, we must share some data.

We may share data with third parties to provide our Services, such as the partners whose products you have selected.

We may share data with third parties whose services we use to run our business. For example, we may pay a third party to host our databases.

We may share data with third parties to comply with the law and defend our interests, and those of our partners. For example, we share data with lawyers, external advisors, and other professionals.

To operate our Services and manage our business, we must share certain data.

Third-Party Services: We may share data with third parties to deliver our Services, such as with partners whose products you choose.
Business Operations: We may share data with third-party services, such as hosting providers, that help us run our business.
Legal and Regulatory Compliance: We may share data with third parties for legal reasons or to protect our interests and those of our partners, such as lawyers or external advisors.
Client Businesses: When we collect data on behalf of our clients, we share that data with them.
Service Providers: We may share data with third-party providers whose services we use, ensuring they don't use it for their own purposes.
Partner Promotions: When participating in partner-run contests or promotions, your data will be shared with those partners, who will have their own privacy policies.
Audience Measurement: We may share data with companies helping us understand our Service usage and audience demographics.
Video Viewing: With consent, we may share information about videos you watch with companies, such as advertisers or social media platforms, as allowed by law.
Ads and Marketing: With your permission, we may share data with advertising companies to target ads based on your interests.
Legal Requirement: If required by law or upon government request, we may share your data; we may also share it to protect our rights or seek legal advice.
Emergencies: If we believe someone is in danger, we reserve the right to share data to protect them.
Other Communications: When agreed, some Services might share your data with companies who wish to contact you with messages about their products. They have their own privacy rules.
Anonymous Data: We share anonymized data about users that cannot be traced back to an individual.

Why can we use your data?

We need to have good reasons to collect and use your data. Our key reasons are:

Contract: We use your data when there is an agreement in place or when necessary to take steps before forming one.
Consent: You provide consent for us to use your data in specific ways (you can withdraw consent at any time).
Legal Requirement: We (or another entity) may need to use your data to comply with applicable laws or regulations.
Other Legitimate Purposes: We have valid reasons for using your data to enhance your experience, improve our services, or operate our business. Examples include:
- Sharing data with partners for providing our Services.
- Sharing data with partners for rewards and benefits.
- Sending you emails about results when you use our Services.
- Informing you about updates or changes to our Services.
- Conducting research to understand user preferences.
- Reviewing and improving processes to ensure accuracy.
- Maintaining the security and availability of our services.
- Preventing fraud to safeguard you and others.
- Using data if it helps protect an individual, whether you or another person.

How long do we keep your data?

We keep your data for as long as we need it to offer our Services to you and for other valid business reasons, such as:

Financial record-keeping
Complying with the law or other regulatory
requirements Ensuring the security and availability of our Services

When we decide how long to keep your data, we think about how much we have, what kind of data it is, the risks that unintended use or disclosure could bring, and what the law says. This means we may keep some of your data for longer than we hold other data. Of course, you have choices, too - you may request that we delete or correct your data by emailing us at privacy@calbrea.com.

At any time, we may make your data anonymous, which means it can't be linked with you.

When we no longer need to keep data for our purposes, or when we get a valid request to delete, we begin a process to safely delete the data from our systems.

Keeping your data safe

Although we strive to protect your data, no method of online transmission or storage is entirely secure, and some risks are beyond our control. If a data issue arises, we'll notify you promptly through messages, letters, or calls.

When creating an account, safeguard your password and do not share it. You are responsible for preventing unauthorized access to your account and device. If you suspect unauthorized use, contact us immediately so we can assist.

How you can control your data

Certain preferences apply universally (e.g., newsletter recipients opting out of emails), while others are specific to privacy law coverage. You can request access to, modifications, or deletion of your data by emailing privacy@calbrea.com.

Requests are managed as required by law, which may prevent some from being fulfilled due to legal constraints. To begin your request, proof of identity may be necessary.

Social features.

Some of our Services let you use "Social Features" that are offered by third parties. For example, you may be able to "like" or "share" things on Facebook / Instagram, Google / YouTube, Linked In, Snapchat, TikTok, and X. To use these, you may need an account with the provider and should review their privacy practices.

When using Social Features, both we and the provider may access data about your activity. Providers might associate your activity with personal data they hold. This data could be used to display interest-based ads. Linking accounts grants us limited access, governed by the provider's privacy policy and your choices

access is governed by the privacy policy and choices you make with that provider.

Changes to this Policy

If changes are made to how we collect, use, or protect data, we will update this policy and notify you, particularly for significant updates. These changes typically apply to future data collection, with prior data governed by the previous policy.

For accessibility inquiries, accommodation requests, or reporting issues, please reach out to us.

Contact

To contact us with questions, complaints, or suggestions about this Privacy Policy, please email us at privacy@calbrea.com

We value the opportunity to address any complaints you may have. You can submit a complaint using the contact details provided and may also contact your local regulator if applicable.

Notice to California Residents.

Under California Civil Code Section 1789.3, you may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 N. Market Blvd., Suite S-202, Sacramento, California 95834, or by telephone at (800) 952-5210 in order to resolve a complaint regarding the service.